Is your image important to you?
This entry was posted on 4/19/2007 5:44 PM and is filed under Catering Business.
Most businesses consider that the way that their clients view them is
very important. To those in the retail trade image is often a very
important issue and is, of course, central to their businesses.
For hotels, restaurants, catering establishments, high street shops and
hairdressers among others,image is essential to improved sales. Image
is not just about brand names, either for the business or for the
products and services sold, it's also essential to trade, goodwill,
return on investment and ultimately survival..
We know a number of shops including a hairdressing salon, which want to have more customers.
Now, hairdressers help their clients to look attractive, i.e. men want
to look handsome, and ladies want to look beautiful and, since hair
grows, there should be easy repeat business and loyalty and image are
vital. They have their regular customers, and, in the salon, the
mirrors generally reflect , the customers' needs.
Have you noticed those shops, perched close to major junctions, which
at times appear to be starved of trade. In a few cases this may be that
they are prone to accidents from HGVs, We know one salon at least which
lost several customers after van took out their shop window.
Not their fault of course but It has affected their name ever since,
because local people still remember what happened. There may be
physical things that they can do to restore confidence (bollards or
barriers for example will not necessarily stop a runaway lorry but they
look as though they will!) and perhaps a PR offensive showing how rare
accidents really are at this location (eg. "1st Van in 200 years to hit
our shop! - Special offers on haircuts to celebrate our reopening and
shop face lift!") with a bit of selling on the back of it may help
restore confidence.
At a more strategic level if one was thinking of moving to a better location anyway it would be a good time.
Warning! Sales bit! Of course you may well not be facing any such problems at present but you might want to improve your image and sales anyway.
A PR campaign, a revitalised web site, better searchability for your website, some telephone canvassing - all are possible!
STOP PRESS** We now offer professional photo-shoots, should your
business require higher visibility or should you want to show the world
your new shop front!.
We can always offer a fully functional website, hosting, maintenance
and support throughout the year. A blog integrated in the site, search
engine optimisation, e-brochures and telesales.
Why not phone us now and get your business moving forward even better?
Why not contact us for more information, more advice on marketing strategy and blogging strategy.....
Our support team are available on Tel. UK +44 (0) 20 8432 6450 USA (+1) 415 992 8021- Email: service@cateringpage.com
Please leave a message with your phone number. All messages are checked regularly.
Warm regards, Lawrence Perry, Managing Director of
Catering Page, Serving the Hotelier with Image, Visibility, PR and Website Solutions. . And advising you on
Outsourcing to the Philippines
Design & Programming Experts you can trust
Dolma Interactive specialises in creating affordable high quality
solutions for it's clients in branding, corporate identity, database
services, design, ecommerce, search engine optimization, and
validation.
Catering Page and
Dolma Interactive are trading names used by DOLMA INTERNATIONAL LIMITED
Registered Office: 60 ROBIN HOOD WAY GREENFORD MIDDLESEX UB6 7QN, UK Company No. 05060920
