How did Thailand respond to the tsunami incident in the Andaman Tourism Recovery Plan?The Tourism Authority of Thailand (TAT) carried out a survey that revealed that the tourism industry was very much alive in most popular beach resorts, and assessed the availability of accommodation.
TAT deveoped clear strategic direction and policy guidelines for the Andaman Coast Tourism Recovery Plan.
Tremendous PR mileage was gained from the positive feedback offered by victims and survivors of the tragic incident with personal accounts of how legendary Thai hospitality prevailed even in the darkest hours of the disaster. Countless acts of compassion and kindness, thoughtfulness, concern for the welfare and well-being of others in times of crisis were highlighted in global media coverage.
TAT implemented the INTERNATIONAL TOURISM MARKETING CAMPAIGN
TAT launched a pro-active and sustained public relations campaign, locally and internationally, offering regular post-tsunami situation updates and progress reports on the Andaman Coast Tourism Recovery Plan.
TAT promoted and reinforced the positive aspects of Thailand under the “Happiness on Earth” tourism promotion campaign theme.
Thailand received the go Asia Award in the ‘Best Travel Destination’ category while Thai Airways International, the national carrier, was ranked third best airline, behind Singapore Airlines and Emirates. The Tourism Authority of Thailand (TAT) ranked third in the ‘Best Tourism Board for Asia’ Award 2007.
Thailand succeeded by having invested in good PR which kicked in early.
If a disaster struck your business tomorrow would you survive? Would your goodwill stand or would you loose it all?
Having a relationship with a good PR agency is the key to solving any situation that might arise, and resolving the flames early.
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