We are very pleased to have been invited to exhibit at the Hotel & Catering Exhibition in Bournemouth next week.

The directors and I attended in March 2005 as visitors and were suitably impressed. We have fond memories of having tasted some very nice gourmet foods, and of watching one of the many culinary events.

This will be the first time that we have, as a company, exhibited, and the last few days have been spent hurredly running around and completing art work and the launch of our new website targetting the hotel and catering trades.  It was a late booking on Thursday the first of March and I felt exhilarated to be attending the event. I subsequently have thought of writing a book on the subject - like for instance: "Preparing to exhibit in five days" or "Getting it right on the day"........

I worked in my late teens at Parkhotel Haarlass in Heidelberg, West Germany in 1973, and I went back there in 2002 and found that it wasn't there anymore, a computer company was in it's place.

Since then I have stayed in hotels in England, and in different countries around the world, and learnt the meaning of 'first impressions' and 'a first class service!' Isn't that after all what every guest is seeking, and the reason guests keep on coming back for more service? I think so, and the first impression is what grabs people and either makes them our customers, or turns them away. What happens when we make a bad impression, I wonder, and is the web really understanding of our needs, or other surfers? In this two dimensional world that we find ourselves on, and in encounters in business online networks, can we be understood, or do you find yourselves like me sometimes struggling for the right word to say? The written word is so important to catch your audience, and to talk about your business to your targeted public, and that is why some corporate clients hire copywriters to write their thought-speech, to coin in a way Orwell's Ministry of Truth / Thought from his novel, '1984'. So how do you promote your hotel, your B & B, your bread and butter on the table? Certainly by writing and reading blogs. I do not pretend to be an expert on how to write blogs, and indeed have been criticized in the past for writing them poorly, so we offer some blogging advice, which you may find helpful. The first impression that your client is likely to have about you, and your establishment, may be in the advertisement that they read, or in the newspaper, but more and more people are searching online for where they would want to spend their holiday, and it all boils down to whether your website will entice them, be the place where they will want to stay, and ultimately eat their meals? When people look at your website will they be impressed to stay longer than the three second glance? What do you think their first impression will be? Will they take a second look?Make that important booking? Tell their friends? First impressions count... Warm regards, Lawrence Perry, managing director of Dolma International Ltd, serving the hotelier with website solutions . .
and advising you on Outsourcing to the Philippines Design & Programming Experts you can trust Lift your income with a professional design makeover of your Catering website!

 

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